From first lesson to lifelong fan: The customer journey of a Personal Trainer

Imagine: a potential customer enters your gym for the first time. Enthusiastic and full of hope. But how do you ensure that this enthusiasm does not evaporate after the first lesson? That the customer does not fall into procrastination, but remains motivated to train? The answer lies in creating an effective customer journey.

1. Trial lesson at a very low price
A trial lesson is the opportunity to introduce your client to your unique style and method. But free? That often detracts from the value. Therefore, ask for a symbolic amount. This makes the customer appreciate the lesson more and take it more seriously.

2. Take your time after the trial lesson
After the trial lesson, it is essential to sit down with your customer. Discuss the training, how they found it and what they are looking for. This shows commitment and creates a bond.

3. Sell a strip card or subscription
Now comes the crucial moment. Offer the customer choices: a stripe card for, for example, 5 or 10 lessons, or a three-month subscription where they can follow personal training once, twice or even more often per week. By providing these options, the customer makes a commitment, which significantly reduces the chance of postponement. With a strip card or subscription in your pocket, the urge to continue will be stronger.

It may sound simple, but these steps can make the difference between a one-time customer and a lifelong fan.

AppyBee makes it easy for you!
At AppyBee we understand the challenges of personal trainers. That's why we've refined our platform to help you define your customer journey. The recurring appointments feature in AppyBee makes managing your calendar and bookings incredibly easy. No more double bookings or missed appointments. Together with countless personal trainers, we have created the perfect formula. So what are you waiting for? Come on board and experience the convenience of AppyBee!

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