Increase your turnover without a price increase: switch to 4-weekly collection
Boost je sportschool met 4-wekelijkse incasso: tot 8 % extra omzet, minder failed payments en tevreden leden—zonder prijsverhoging. AppyBee regelt het.
Increase your turnover without a price increase: switch to 4-weekly collection
1. Why this blog?
You probably recognize it: costs are rising, margins are under pressure and the question “should I increase my membership rates?” pops up more and more often. But what if you no need to increase the price to achieve more turnover and better cash flow?
The answer lies in a seemingly minor change: from monthly collection to collection every 4 weeks (28 days). In this blog, you'll read:
- How 4-weekly direct debit immediately generates ~8% extra turnover
- Why members find the amount per week more attractive than a monthly fee
- How to make the switch with AppyBee — including plans and breaks — hassle-free
- Practical steps & best practices from gyms that came before you
2. The calculation example: collecting 13× instead of 12×
A calendar year has 52 weeks. If you divide them into blocks of 4 weeks, you will end up 13 collection moments. Compare this to 12 monthly collections:
In a traditional monthly structure, you collect 12 times a year; at a rate of €29.99 per month, that is €359.88 in turnover per member. If you switch to collection every 4 weeks, you will collect 13 times €29.99 and the annual turnover will be €389.87 per member—an increase of more than 8% without a price increase.
Result: +8.3% turnover per member, without raising your rate.
3. Smart pricing psychology: advertising by the week
An amount “per week” has a lower mental threshold than an amount “per month”. Take the same membership:
- Per month: €32.50 → feels more expensive
- Every 4 weeks: €29.99 → communicate as €7.50 per week
Members and prospects unconsciously compare this to, for example, a cup of barista coffee or a streaming subscription. The step to become a member — or choose a more expensive formula — is getting smaller.
4. Operational benefits for you as a gym owner
- Predictable cash flow
Because every collection falls on the same weekday, you avoid long weekends and holiday delays at the end of the month. - Fewer failed payments
In the Netherlands, a growing number of employees and benefit recipients also receive their wage/benefit every 4 weeks. Your collection follows immediately after their payment, so that there is money in the account. - Tight cycles for programs
Challenges, small-group blocks and periodization often already work in 4-week mesocycles. Invoicing and programming are then synchronized. - No more “February discount”
28 days in February? Perfect — your rate is always based on 28 days, so no one complains about “a shorter month but the same price”.
5. How AppyBee makes it simple
With AppyBee, the switch is technically hardly work. With one click, you can activate the automatic 28-day direct debit (“Repeat: every 28 days”) and the SEPA mandate now follows the banking calendar neatly. Our prorata calculation ensures that members who upgrade or downgrade in the middle of a cycle automatically pay the correct partial amount. Does a subscription have to be stopped for a while due to vacation, injury or pregnancy? Thanks to the function easy pause you can control that with one button and the end date moves smoothly. In the transparent reporting you can compare the performance of monthly subscriptions with 4-week plans in one dashboard, while ready-to-use communication templates (emails and push messages) tell members exactly what changes and when the new collection starts.
6. Switching in 4 clear steps
- Analyze your current member base
Segment who is currently paying on a monthly basis and what contract terms (notice period, minimum period) apply. - Set your launch date
Many gyms opt for a clean start on the 1st or 15th of the month. - Communicate transparently
Use our templates: highlight no price increase, but 13 service periods per year. Also include the annual award for the “Transparent and Predictable Terms of Employment” Act and Consumer Guidelines. - Activate the 4-week templates in AppyBee
Plan the new collections, “turn on” prorata & breaks and monitor the first three periods in the dashboard.
7. Practical results
“Within the first quarter, we saw a 9% increase in turnover and 12% fewer failed collections. Not a single customer complained — they found the weekly amount clearer.”
“It's a perfect fit for our 4-week CrossFit cycles. The administration is finally as tight as our WODs.”
8. Frequently asked questions
Q: Aren't members going to complain about paying 'more' now?
A: Transparency is key. Explain that the price per week remains the same and that they will eventually receive more training weeks for the same weekly price.
Q: What if a member wants to stay per calendar month correctly?
A: AppyBee supports parallel subscriptions. You can let the old formula exist and phase it out gradually.
Q: Do I need to sign new SEPA mandates?
A: No, the permission remains valid; you only change the frequency and communicate this in a timely manner.
9. Ready to boost your sales?
Stop hesitating about price increases. Switch to 4-weekly collection today and let AppyBee do the heavy lifting.
Date
June 22, 2025
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